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Tuesday, 16 March 2010

3 Birthdays this year; 1, 10 and 45 - Hurray!

Imagine the scene, a crisp chilly spring morning on 17th March 2009. The banks have recently disclosed their nasty secrets and the country is bleeding jobs like back in the 70’s. There is a feeling of doom, gloom and total hesitation. A business limbo as I seem to remember.

I’d recently invested in new premises but I had to half my workforce, which left my very faithful part-time administrator and me. Luckily, I had treated my clients well over the last 10 years (Birthday No 3, April 19th 2000(another story)) and they, in turn, were being fantastic with me. I continued in business through 2009, mainly from the temporary market.

With ideas floating crazily around my mind and a little extra time on my hands I stumbled across Twitter.  I think it was Chris Moyles from Radio One that said that Stephen Fry was tweetting about his journey whilst in the Far East.. Sounded good to me!

I logged on. (Birthday No 2, 17th March 2009)

I picked the name @JobRich, I wanted something that would sum me up quickly. My name is Richard and I have a passion about jobs. That seemed to make sense.

Wow, what to do first? I think Stephen Fry was the first person I followed. I remember asking him a question and being a little disappointed that he never answered. LOL!  I followed a couple of local people as well as generally interesting people and had some amazing in-depth conversations.

I had started networking! This was great! Never having been a comfortable networker in the past I was now instigating conversations.  I was learning about things that I had never had access to in the past. I had found an audience along with a true learning source and all things were equal.
As I was here for business! I starting noticing the correlation of using Twitter for business purposes and looked into web tools that others had been Retweeted.

I used / use the following and have put my comments on also.  They are in no order.

·    PowerTwitter - Runs nicely with Firefox  (they’re working on Chrome), user friendly, shows pictures automatically, allows you to copy and paste a shortened url to a weblink, Reweet button.
·    Tweetspinner - Allows (to some level) the management of your account. Purge up to 40 people at a time that don’t follow back (we’ve all been there!) Revolving Bio and url, great if you want to manage a few ideas at a time)
·    TwitterVision  - I could watch this for hours!
·    TwitterCounter - Graphs are easy to understand and make you feel good. Compare followers and following, most popular Tweeters.
·    TwitterFeed - My saviour! Having many RSS links that need to be uploaded, these guys come highly recommended.
·    TwitterGrader An excellent tool for finding people in your geographical location.
·    WebsiteGrader As a newbie on the block with regards to SEO and web business in general, this has been a great source of information that is easy to understand and gives you a tick list for important things to be looked at on your web design.
·    Twitt(url)s A great tool for some light-hearted fun on a Friday afternoon
·    WhatsYourTweetWorth How sad! And always depressing.
·    Twibbon - Nice App for sharing causes, you can join one or create one, I did

There are a few more but most of them are not superstars, they just seem worthwhile to link with for some inane reason. Time will tell.
So as I’m being so honest with you, please let me know if you have other tools that you find useful. Please use the comments box below. Thank you.

Bringing you up to date with my Twitter progress, I have recently been on a mass de-following project. I have looked through nearly 2,000 accounts and have parted company with people that either haven’t tweeted; for 3 months plus, people that love and #ff people too much (it’s all nice but I really don’t have time) people with job streams, (however there are a few choice ones! LOL), automatic streams where you can really tell that these people aren’t really saying those things.

I’ve started to look for quality.

I have lots to give (in my own way) and I have an awful lot to learn still. I have truly thoroughly enjoyed my first year on Twitter and would highly recommend people to enjoy it. But remember it’s not the only tool we have.

Oh and Birthday No 1 was me arriving at a very mature and extremely fun 45.

Monday, 1 March 2010

A recent survey – Do Job Seekers want to see agency and employer jobs on East Midlands Jobs?

With my fledgling UK based Jobboard Empire being added to a few weeks ago with the successful launch of Just4Medical, I found myself looking back to my first venture, East Midlands Jobs. I had a few questions that I needed answering regarding the purpose of this Jobboard. Published in early 2008. I needed to know whether this Jobboard was fit for purpose.
Since its inception nearly two years ago I have been marketing the Jobboard as Employers Only and not allowing agencies to post their vacancies.
I’m glad to say that from the launch there has been many job postings on the site and from some high profile East Midlands based businesses, namely; Next, Punch Taverns, Harlon Laboratories to name a few, but not in the amount that I had been expecting.
Had I been wrong in wanting to create an Employers Only geographically specific Jobboard?
Well, with a fantastic source of information on my door-step, I asked my audience what they wanted.

Of the 541 registered* employers asked, 51% said that they would like to see agency jobs and 49% said that they wanted the Jobboard to themselves. I must note here that 74% of employers, who said that they wanted the Jobboard without agency jobs, had only used the site to post a job once.

The same question was asked of our 2529 registered* Job Seekers.
*Of the total employers questioned 35% responded, of the total job seekers 74% responded.

I also asked my Twitter audience. Of the 19 people (I find it amazing that out of 3100 followers 19 gave me their time, to you I am most humbly thankful) who answered the question, 12 people stated that the Jobboard should have agency jobs and 7 said that there should be a mixture of agency and employer jobs. Unfortunately, I am not 100% sure what or rather who was answering the question and also I had posed a slightly different question to them. Apologises if you took part in the Twitter survey but your input has been a valuable learning curve, thank you.

So, with all this information; what am I to do?

1. I am being told that Jobseekers want more choice; they want to see as many suitable jobs in their local area as possible.

2. Employers can live with agencies sharing their Jobboard.

I think I might know what I need to do for East Midlands Jobs! I can almost hear some Jobboard owners thinking this is old information. All I can say is that I’m prepared to share this information and more as I go through my business trials and tribulations.

It is not having the information that is important, it what we do with the information that is far more important!