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Friday, 25 February 2011

Feedback on my long URL experiment

I recently wrote a post about organising my own SEO for Ba Recruitment
So, one month has gone past and I guess you are wondering "So, how has he done then?"

This information is hot of the press this morning, so as I'm writing this, I'm also pumping the information into Google and writing down the results. Here goes...

So, before the experiment my main search results (from Google) went like like;
Purchase Ledger Clerk jobs in Derbyshire (search result No 48) (New search result No 73)
Credit Control jobs in Derbyshire (search result No 56) (New search result No 14)
Accountant Jobs in Derbyshire (search result No 6) (New search result No 6)
Accountancy Recruitment Agency in Derbyshire (search result No 112) (New search result No 5)
Fixed Fee Recruitment East Midlands (search result No 1) (New search result No 1)
(Google sends me approx 50% of total search traffic)

So, what has this told me?

Well, for my Accountancy Recruitment Agency in Derbyshire and the search term
"Accountancy Recruitment Agency in Derbyshire" our previous search result was No 112, whereas now we have zoomed up the rankings to No 5. Excellent news!
Our Fixed Fee Recruitment East Midlands link is still performing excellently, still ranked No 1.
However, I am a little disappointed with the search "Purchase Ledger Clerk Jobs in Derbyshire" going from position 48 to this months 73. However "Credit Control jobs in Derbyshire" has gone up 42 search results to position No 14
.
Purchase Ledger and Credit Control jobs are our bread and butter and the whole purpose of this experiment was to see if by changing to the long URLs would increase our rankings.

So, does changing your job listings from short to long URLs help with listings?
In this experiment the jury is still out.

Thursday, 10 February 2011

How to make your own Facebook Page tabs (free)

As some of you already know me, you'll know that I don't like to spend money willynilly!

As part of my "education" into the jobboard / internet market I recently went looking for some ideas on how to jazz up my Facebook pages. I run 5 in total.

Naturally I went onto Twitter and asked the question "Who knows where I can get free pages for my Facebook account" along with many suggestions I decided to investigate the one mentioned by Bill Boorman
Well, thanks to Bill who suggested Pagemodo 

Remember! I'm not a web developer, I'm a recruiter, so all this html code and tags (and ting) doesn't wash with me. I needed something that even I could fathom out.
I decided on a Welcome tab for our Great British Jobs mainly because we haven't yet pushed this page and the website is currently being finalised (soon people! Soon!)
I found pagemodo's login and sign up very straight forward.

If you opt for the free version there are some caveats. You will need to carry their logo and link at the top right of your page and you have the option to upgrade (surprise)
You can't see a large "like" button as I have liked it already. You do get a large "share" button once liked towards the bottom of the page.
Here is the screen shot

Now that I was steaming along, I thought I would tackle my Recruitment Agency - Ba Recruitment I decided on an outfit called hy.ly Here they run a "points" system. If you opt for the free version you need to gather Hypoints by either logging into their site (25 points daily) Tweeting about your new tab (25 points each tweet) Emailing friends etc. Quite a nifty program! I ran into a few issues where my tabs weren't publishing correctly. With there being no contact details on the site, I found them on Twitter and asked for their help. They were very good at responding and sorted out the issue very quickly (they also gave me some extra Hypoints) Thank you Guys.
Nice big "like" button, you have to carry the logo and link but a good neat job.
Here is the screen shot.

Fantastic!! So now I'm feeling like a web developer - woohoo!! I thought "I can tackle anything"
By sheer coincidence one of my newest followers was Short Stack Labs, reading their bio, I thought I would go and have a look.
Just the ticket, I've been looking around for a way of adjusting my tabs and including more information that is pertinent to me and my business. I advertise jobs and wanted a tab just for this purpose that said just that "Jobs"
Easy to use system, you can use on multiple Facebook pages. The free version does have a limit of up to 100 followers so a great place to start your campaign. You can always upgrade if you feel the need.
Here is the screen shot
So, all in all, I've demonstrated that YOU can do it! It doesn't have to cost the earth and it'll get you and your company producing good quality Facebook pages (for free)

My next project will be to build a carousel for www.jobaffair.co.uk Watch this space!