Showing posts from April, 2013

What makes a successful music crowd funding campaign?

As we continue to develop our Crowd Funding site for Musicians I thought that I'd do a little more research on what actually makes a successful crowd funding music campaign.

First of all. What is Crowd Funding?
Crowd Funding should not be confused with Equity Funding. 
Equity Funding is where a company raises money from individuals in return for preferred or common stock. The investor, in return, receives a dividend based on the profits of the company.

Music Crowd Funding is where individuals pool their money to support projects initiated by a Musician; in return for "rewards". An example of a reward may include; A thank you note, a CD or music download, T shirts or other merchandise. I've even seen one recent project that will get a song written just for you (if you pledge enough money!)

If you are in any doubt as to the viability of crowd funding, take a look at the profile of Amanda Palmer. Amanda has been on Kickstarter since September 2010. She has created 3 projects…